31 Mar 2020 Armitage Pet Care; ‘A Good Boy Indeed’!
Posted at 11:38h in Portfolio News
This month The Grocer has reported on ‘Britain’s Biggest Brands’, saying “now more than ever holding onto a top 100 place is tough.” Ranked by absolute value gains, Armitage Pet Care looks likely to steal a spot in the top 100 soon enough!
The Grocer’s ‘Challengers’ report affirms that Armitage’s ‘hottest brand Good Boy’ has enjoyed a second consecutive year of phenomenal growth, with sales up by +19.6%.
“[This has] been driven by the continued appeal of the brand, being available in more stores and the popularity of our tasty, real meat treats.” says CEO, Mark Andrews.