Armitage Pet Care Investment Timeline

Rutland Invests In Armitage Pet Care

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13 September 2017

Rutland Partners is pleased to announce that on 12 September 2017 it completed the acquisition of Armitage Pet Care (“Armitage”).


Armitage is the largest independent manufacturer and supplier of premium branded pet treats and accessories in the UK. The business, which was granted the Royal Warrant in 1976, has a strong brand portfolio, including “GoodBoy”, a leading premium dog treats brand.


From its manufacturing and distribution base in Colwick, near Nottingham, Armitage supplies over 2,000 products across the dog, cat, small domestic pets, bird and fish categories to a broad customer base including the major supermarkets and pet specialist retailers. The company currently has a turnover of around £45 million.

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10 October 2017

” Rutland’s acquisition of Armitage Pet Care named as deal of the month by Insider Media

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13 October 2017

” Armitage Pet Care shortlisted for Exporter of the Year at this year’s Pet Industry Federation Awards

Armitage Further Strengthens Management Team

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29 May 2019

Rutland is pleased to announce two senior appointments within Armitage, further strengthening the management team.  James Sheppard is appointed International Commercial Director alongside Vicky Metcalfe who is appointed Head of Innovation & Portfolio.