07 Jul 2017 Aston Barclay Secures Remarketing Contract with Addison Lee
Following an extensive tender process, Addison Lee has appointed Aston Barclay to manage the remarketing of its fleet.
With a mixed UK fleet of 5,000 Ford Galaxy’s Mercedes saloons and V Class executive minibuses plus a mix of Ford light commercials, the London car and courier company, Addison Lee, switched to physical auction to replace its retail sales strategy.
Aston Barclay beat off all the major remarketing companies and is now running alternate weekly sales at Chelmsford and Westbury. During the month long pilot Aston Barclay achieved a 100% conversion ratio and has been rewarded with an additional 800 vehicles that will be offered for sale during July and August at Chelmsford and Westbury.
Addison Lee’s vehicle sales and logistics manager, Martyn Legg, said: “As we aim to reduce the age profile of our fleet it is important to have regular sales in place which is why we went to market to appoint a new remarketing partner.”
Martyn added: “Aston Barclay’s flexible, friendly and bespoke approach fitted in with our needs and they saw off much larger suppliers to win the contract.
Aston Barclay group’s CEO, Neil Hodson, said: “We are excited tow in this competitive tender when we were up against much larger providers. We are pleased to work with such an iconic brand to dispose of its quality used vehicles.”