Bernard Matthews Investment Timeline

A World First for Bernard Matthews As It Unveils a Complete Rebrand

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24 August 2015

Bernard Matthews has announced a £3m complete rebrand to return it to its famous roots and make it more relevant for today’s consumers.


The new logo and branding has been brought to life through state-of-the-art 360 degree video technology, with a specially created animation of the brand’s home – Witchingham Hall – which has already been viewed by the top grocery retails via virtual reality, a world-first for the industry.

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Bernard Matthews is a Winner

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16 October 2015

Rutland Partners is delighted to announce that the Bernard Matthews’ ‘Go Create Turkey Breast Pieces’ has won the Best Meal Solution Award at this year’s British Turkey Awards, which come hot on the heels of the launch of the company’s rebrand that embraces the world of Bernard Matthews.

Response re: Press Comment on Bernard Matthews

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27 April 2017

After widespread press comment in relation to published briefings from the House of Commons Work and Pensions Committee on Friday 14 April 2017, Rutland Partners would like to put forward the attached statement relating to its former investment in Bernard Matthews.

Rutland’s 2013 Investment in Bernard Matthews

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24 July 2020

On 20 July 2020 The Pensions Regulator published its report into Rutland’s investment in Bernard Matthews (2013), the period of our ownership and our subsequent exit (2016).


The Regulator’s report concluded that throughout the investment, the Board of Bernard Matthews were independently advised and acted appropriately … the report (also) stated that it found no evidence or unreasonable conduct from Rutland