Omar Launches Park Marketing Portal

Omar Launches Park Marketing Portal

Omar Group is delighted to announce the launch of The Park Marketing Portal; an all new tool designed especially for park customers, making it easier for them to market and sell their Omar Group park homes and lodges.

The Park Marketing Portal went live just before the The World of Park & Leisure Homes Show in April and has already proven to be a huge success.  Giving easy access to the tools needed by parks to sell their Omar park homes and luxury lodges, the portal is an area where customers can login and download digital assets.  For every park home and lodge in the Omar and Wessex ranges, customers can easily download and access images, 3D tours, brochures, logos, floorplans and sales posters.

The portal also has convenient forms where customers can provide information for the Omar and Wessex website features, ‘Park Finder’ and ‘Park Open Days’; both of which are very popular with Omar’s retail customers.  In addition, the portal also features a useful order form where customers can order brochures, POS materials and merchandise.

Clara Baillie-Lane, Group Head of Marketing, commented: “The Park Marketing Portal has been designed to provide a comprehensive, user friendly and easy to navigate marketing toolkit for our park customers.  Giving them the tools they need at their fingertips to help them market and sell our park homes and luxury lodges.  We already have many of our park partners signed up and feedback has been really positive.  This isn’t just a great tool for our customers though, it’s also a great internal resource and has proven very useful for industry bodies and the press.”

More than purely a manufacturer of park home and luxury lodges, Omar set themselves apart by being a solutions provider. With a strong brand portfolio, which includes Omar Park & Leisure Homes, Wessex Unique Lodges & Park Homes, Omar Park Development Services, Omar Refurbishment Services and UK Sundecks, and with more customer seeking comprehensive solutions, the addition of the Park Marketing Portal has further contributed and enhanced the group’s offering.