27 May 2014 Pizza Hut Restaurants Harnesses the Power of Digital Media
Pizza Hut Restaurants has won not one but two awards recently in the digital arena.
The UK wide casual dining chain was named the number one hospitality brand in the Social Brands 100 Youth Rankings. Following quickly on from this first accolade, Pizza Hut Restaurants then went on to win the award for Best Website at the recent Prolific North Awards. These awards celebrate excellence; recognising and rewarding outstanding campaigns and exceptional talent in the creative and media industries across the North of the UK.
Commenting on the use of social media Vicky Clarke, Head of Marketing – Digital, said: “It (social media) is a means for communicating and listening to consumers, testing new product ideas and offering consumers added value.” Clarke continued: “Social media enables consumers to interact with and communicate with our brand. Often, consumers provide us with key insights that we use to build on new ideas that ultimately fulfil their needs, particularly in regards to new product development and menu changes.”
All forms of digital media are extremely important to many businesses today; none more so than the casual dining sector where a large proportion of the consumer demographic is the younger generation. Recognising this trend, and as part of their 40th anniversary celebrations, Pizza Hut Restaurants went to work with web designers, Amaze, to create a website that was clean and easy to navigate but more importantly gave visitors a truly interactive experience.
The judges were really impressed with the final product, which exceeded all expectations, demonstrating real value to the business and increased customer engagement through a website that is well optimised and looks attractive across multiple platforms.